May 2018 Posts

Birthday Wishes: Your New Best Friend for Creating Customer Engagement, as Well as an Opportunity to Make Another Sale

Birthday Wishes: Your New Best Friend for Creating Customer Engagement, as Well as an Opportunity to Make Another Sale

Of all the ways you can communicate with customers, texting is their top preference. Doesn’t it make sense to use this powerful communication method to send your customer a birthday greeting?

Dale Carnegie wrote, “Remember that a person’s name is to that person the sweetest and most important sound in any language.” Being wished a happy birthday has to rank right up there, too.

The reason why we even celebrate birthdays is open to diverse interpretation, but nobody seems to argue that the majority of us really do enjoy receiving birthday wishes. The satisfaction extends from relatives and friends even to wishes from business connections. It’s an opportunity companies should take advantage of. There’s even a highly effective way your company can use birthday greetings, and we’ll get to that—but first, let’s dive a bit deeper into the reasons why we love getting birthday wishes.

Birthdays through the ages

History generally attributes the Egyptians with getting us started with birthdays. When a pharaoh was crowned, he or she was considered to have transformed into a god. That was far more important than their birth. The Egyptians appear to have given us the concept of celebrating a birth—but in this case, it was the pharaoh’s birth as a god.

We have the Greeks to thank for birthday candles. They offered moon-shaped cakes as a form of tribute to Artemis, goddess of the moon. They lit candles and put them on these cakes to recreate the glowing effect. So, up to this point, we pretty much have the concept of birthdays being reserved for the gods.

Which was the case until the Romans made it a celebration for mortals. They celebrated birthdays for friends and families, and the Roman rulers created public holidays in honor of the birth dates of famous citizens. On your 50th birthday, you received a special cake baked with wheat flour, honey, grated cheese, and olive oil. But, only if you were male. Women’s birthdays weren’t celebrated at all until around the 12th century.

The early Christians would have none of this birthday celebration nonsense. The organized church believed it was a pagan practice—at least until around the 4th century when they adopted the holiday of Christmas, which celebrates the birth of Jesus.

We owe the contemporary birthday cake to the Germans, who in the 18th century invented Kinderfeste, a party for children, who received a cake with one candle for each year they’d been alive—plus one additional to symbolize the hope of living for one more year.

Finally, in 1924, we added some music to the celebration when Robert Coleman added a few new extra lyrics about birthdays to a song originally written in 1893. The original song titled “Good Morning to All” quickly became known as “Happy Birthday to You.”

What do birthdays and text messages have in common?

We love them both! Of all the ways you can communicate with customers, texting is their top preference. An astounding 95% of texts are read within three minutes of being sent. As far as engagement goes, they have a 90-second average response time.

Doesn’t it make sense to use this powerful communication method to send your customer a birthday greeting? No other medium has a better chance of delivering this message. Studies show that 99% of all text messages are read. Compare that to email, which has an average open rate of less than 20%.

And, since you know that 99% of your birthday greeting text messages will be read—on an average of three minutes after you send it—it’s the perfect time to offer your customer a special birthday-related sales opportunity. It’s personal, it’s relevant, and you’ll be reaching a receptive buyer. Nothing is better at increasing customer engagement.

Business text messaging is a highly effective tool that can send perfectly timed personalized messages to customers. Take advantage of our love affair with receiving birthday wishes, and combine it with the special offer.

Find out how we can integrate CRM data—like your customers’ birthdays—with our automated text messaging service.

Learn How Text Messaging Can Help Boost Your Customer Service Efforts & Save Your Company Money

Learn How Text Messaging Can Help Boost Your Customer Service Efforts & Save Your Company Money on salesmessage.comText messaging statistics show that this method of communication is more cost-effective and even preferred by customers over other communication mediums. 

If you’re looking to grow your brand, and ultimately your business, you’ve likely done some research on new tools and technologies that are aimed at boosting your marketing efforts. One area that you may not have investigated yet is text messaging. While no customer wants to be bombarded with a large number of text messages, if orchestrated correctly, mobile messaging can be a unique way to connect and keep the dialogue going between you and your customers.

Why text messaging could make sense for your business

When it comes to text messaging, the numbers don’t lie. With more than 4 billion people around the world using text messaging, it should come as no surprise that if used effectively, this form of communication can be a beneficial and convenient way to connect with your customers. Below are just a few of the reasons why your organization should look at the possibilities of implementing SMS messaging into your overall marketing strategy.

Consumers have a unique bond with their mobile phones

According to research from Morgan Stanley, roughly 91% of US consumers keep their phones within reach 24 hours a day! In addition, since most smartphones support SMS messaging, if you’re looking to quickly connect with your customers, there’s truly no better option than leveraging the power of text messaging.

Instant two-way communication

Most marketers are used to using email or even postal mail where the chances of a customer actually opening your offer are incredibly slim. With today’s email clients beginning to be powered by artificial intelligence, it has become much more difficult to avoid a customer’s ‘spam’ or ‘promotions’ folders. With text messaging, your message is instantly placed in front of your target customer, and with stats showing that 95% of texts are read within the first 3 minutes, it’s easy to see how effective SMS based marketing can be.

Consumers prefer text messaging

In today’s fast-paced technology-driven world, consumers are often short on time and prefer text messaging as opposed to lengthy phone calls. When it comes to business correspondence, according to Pew Research, 78% of individuals say they would rather communicate with companies via text as opposed to other means of communication.

Text messaging is more cost effective from a business perspective

Any business is always looking for unique ways to cut costs. Customer service can be a significant cost for companies where representatives spend large amounts of time on the phone or communicating back and forth via email. Text messaging provides a more instant two-way communication method where customers can quickly access customer service representatives, and the representatives can, in turn, respond more quickly to help solve problems and cut costs. Effective customer service is all about satisfactorily handling as many inquiries as possible in a set period of time, and text messaging allows organizations to respond to more customer requests in a timely manner.

Boost your business texting efforts with Salesmsg

If you’re beginning to see the benefits of adding text messaging as a way to better communicate with your customers, you should look at the many unique features of a tool like Salesmsg. With Salesmsg, you’ll be able to offer scalable, two-way text messaging that can allow you and your team to instantly respond to customer requests from an easy to use, cloud-based platform. Stop juggling customer requests from your personal mobile phone and instead leverage the power of Salesmsg, which can allow you to ensure all of your SMS messages are integrated into your favorite CRM. To get started with Salesmsg today, sign up for a free 14-day trial.

Are You Using Mobile Messaging as a Component of Your Inbound Marketing Strategy?

Are You Using Mobile Messaging as a Component of Your Inbound Marketing Strategy? on salesmessage.comLearning how using mobile messaging in tandem with inbound marketing can help you to better connect with your customer base.

When most business owners think of mobile messaging they’re likely not thinking of text messages as a complement to their existing inbound marketing strategy. The reality is that if done correctly, SMS messaging can be a great way to connect with your customers and move them along through the purchasing journey.

before we dig into how mobile messaging can benefit your inbound marketing strategy, let’s dig into the concept of inbound marketing and what it can do for your business.

What is inbound marketing?

Before the dawn of the internet, most organizations had to rely on outbound sales and marketing strategies to gain customers. This typically resulted in a large sales staff that physically knocked on doors and made cold phone calls to get sales. These types of strategies are not only difficult, they can also be soul-crushing for the sales reps who have to consistently hear a barrage of “no’s” before ever hearing a “yes”. While these methods are still in use in some organizations today, many companies are beginning to use inbound marketing as a more efficient way to gain new customers.

Inbound marketing is more focused on providing value to potential clients through online content. Think of some of your favorite brands might that keep you interested in consistently producing high-quality content through social media and blogs. These organizations are using inbound marketing to connect with potential customers who have a problem and will, hopefully, find the solution to their problem through a piece of content that’s published somewhere online.

The primary goal of inbound marketing is to turn a stranger into a paying and satisfied customer. The inbound marketing journey can be quite long, so it’s important that organizations remain patient as they embark on this new style of marketing.

What does text messaging have to do with inbound marketing?

You may be thinking that text messaging by its nature is most definitely an ‘outbound’ form of communication. If that is the case, how could it be used as a complement to an existing inbound marketing strategy? Well, as is the case with most marketing methods, text messaging can be effective if used in a way that’s providing value to your current or potential customers, and not bombarding them with sales messages that will do little else aside from tarnishing your brand.

When deciding if SMS messaging is an effective strategy for your organization, you first need to understand how this messaging medium works. According to Techipedia, 98% of text messages are opened, but most people consider text messages a private medium of communication and therefore wouldn’t necessarily welcome a large number of messages that they hadn’t agreed to receive.

Common examples of how mobile messaging can be effective

If, and only if, you’ve received permission to send SMS messages to current or potential customers, there are a number of ways that this method of communication can be effective. Below are some of the more common methods of engaging with your customer base through text messages:

  • Communication with existing customers – One way that text messaging can be effective is to update customers based on a transaction or appointment time. Think of the convenience of getting a text notifying you a service representative is on the way to fix your internet or cable. Another common use of text messaging is to keep customers updated of shipping information while waiting for a package to arrive.
  • Reminders – SMS messaging can also be beneficial to remind customers about an upcoming appointment or bill that is due. This way companies can help to ensure their customers are properly notified about critical information via text as opposed to email, or even postal mail which can often be overlooked.
  • Customer service surveys – Assuming that your customers have opted in to be texted, you can easily send them surveys after a purchase to glean as much detail as possible about the entire customer experience.
  • Nonprofit donations – The American Red Cross pioneered the use of text messaging for fundraising and because of this success, many other nonprofits have started to use text messaging to receive donations. Typically donors can text a certain code to a dedicated number, which will then charge a set amount which will be added to the donor’s cell phone bill. This is a quick and easy way for donors to feel connected to a cause.
  • Customer service – Because consumers as so comfortable with text messaging, companies are beginning to use it as a two-way method of communicating with customers. Rather than sending emails or being sucked into a phone tree with a myriad of different prompts, some companies now allow customers to communicate via text to receive real-time responses to pressing issues.

Salesmsg meets Hubspot

If you’re currently a user of Hubspot, one of the top inbound marketing automation platforms in the world, you’ll be excited to learn than Salesmsg now integrates with this marketing suite. Below are some of the key features you can expect to have access to thanks to this new integration.

  • Automate text messages based on workflows – Easily send automated SMS and MMS messages from your Hubspot Workflows. This can allow you to more easily engage with current leads and in turn boost sales.
  • Two-way SMS & MMS messages – This integration offers real-time two-way SMS & MMS messaging from within Hubspot.
  • Track Customer History – Refer to previous conversations, track processes and even send birthday reminders or personalized messages using details stored in the CRM.

To learn more about this new integration between Salesmsg and HubSpot, feel free to browse over to the HubSpot site where you can learn more about how to connect these two versatile tools and boost your inbound marketing efforts.