Birthday Wishes: Your New Best Friend for Creating Customer Engagement, as Well as an Opportunity to Make Another Sale
Of all the ways you can communicate with customers, texting is their top preference. Doesn’t it make sense to use this powerful communication method to send your customer a birthday greeting?
Dale Carnegie wrote, “Remember that a person’s name is to that person the sweetest and most important sound in any language.” Being wished a happy birthday has to rank right up there, too.
The reason why we even celebrate birthdays is open to diverse interpretation, but nobody seems to argue that the majority of us really do enjoy receiving birthday wishes. The satisfaction extends from relatives and friends even to wishes from business connections. It’s an opportunity companies should take advantage of. There’s even a highly effective way your company can use birthday greetings, and we’ll get to that—but first, let’s dive a bit deeper into the reasons why we love getting birthday wishes.