Business texting is the future of customer communication?
Let’s face it: email and phone communication with customers can be slow, expensive, and they don’t always engage. Potential sales are being lost every day due to lack of proper communication.
It’s essential to create a conversation with your users and to fully engage with as many potential customers as possible. Considering that 89% of users want to use text messages to interact with a business and that over 95% of the world’s population has a mobile subscription, it seems clear that business texting is an essential part of B2C communication.
While the concept is relatively new, it’s not going unnoticed: 82% of marketers plan to increase their spending on business texting in the coming year. So, what do you think?