Mass texting service.
Sounds like a recipe for spam, right? An ecosystem populated by shady basement lurkers who speak in whispers about link wheels, cloaking, and rich snippet markup spam.
First off, let’s get this clear — mass texting service is legitimate. Disclaimers on that forthcoming.
Second, however, a good mass texting service is hard to find.
Third, there are a series of important cautions to know before selecting a mass texting service and sending a mass text.
So, let’s answer all the questions — both asked and unasked — and explain exactly how to legitimately and safely engage in mass texting.