May 2021 Posts

SMS Marketing: Definition, Examples, and Strategies

SMS Marketing: Definition, Examples, and Strategies

Did you know the average consumer spends four hours a day on their phone?

It’s insane, and perhaps a little alarming, but true. 

Nearly half (46%) of people even admit to checking their phone before they get out of bed in the morning. 

Me? Guilty as charged. 

So what better medium to use for reaching consumers than their phone?

And hands down one of the best ways for businesses to communicate is through SMS marketing.

85% of consumers prefer to receive texts from brands rather than a phone call or email, and they’re 134% more likely to respond to a text than an email. 

And here’s the kicker. SMS marketing is still fairly uncompetitive, with only 39% of marketers currently using it. 

It truly is your oyster as long as you know how to use it correctly and follow some key strategies that have been proven to get mega results. 

That’s what I’m going to tackle at length in this post.

What Is SMS Or Text Message? | SMS Meaning

What Is SMS Or Text Message? | SMS Meaning

SMS stands for Short Message Service. 

SMS is the most common form of texting and is used to send messages from one mobile phone to another. 

Although SMS is a 101 level term, there’s still quite a bit of confusion as to what it exactly entails. 

In this post, I’m going to thoroughly dissect the meaning of SMS to give you a crystal clear understanding of the following:

  • What is an SMS? 
  • How does SMS work? 
  • How did SMS get started?
  • Why is SMS important? This is critical for marketing and businesses!
  • How you use SMS in your business.

So, what’s SMS? Let’s get into it. 

Mass Texting Service for Businesses: How to Get It Right

Mass Texting Service for Businesses: How to Get It Right

Mass texting service. 

Sounds like a recipe for spam, right? An ecosystem populated by shady basement lurkers who speak in whispers about link wheels, cloaking, and rich snippet markup spam.

First off, let’s get this clear — mass texting service is legitimate. Disclaimers on that forthcoming.

Second, however, a good mass texting service is hard to find. 

Third, there are a series of important cautions to know before selecting a mass texting service and sending a mass text.

So, let’s answer all the questions — both asked and unasked — and explain exactly how to legitimately and safely engage in mass texting.

SMS Broadcast – Business Mass Texting, Improved

SMS Broadcast – Business Mass Texting, Improved

SMS broadcasts are an essential tool for businesses that want to attract, engage, and convert prospects.

But SMS broadcasting is a minefield. 

Executed incorrectly, SMS broadcasts will destroy your throughput rate or trigger carrier blocking. To make matters worse, setting up an SMS broadcast can be a complicated nightmare because of lackluster SMS software.

Finally, there’s a solution. Read on to uncover the new, smart, powerful way to send SMS broadcasts and watch your business soar.