Did you know the average consumer spends four hours a day on their phone?
It’s insane, and perhaps a little alarming, but true.
Nearly half (46%) of people even admit to checking their phone before they get out of bed in the morning.
Me? Guilty as charged.
So what better medium to use for reaching consumers than their phone?
And hands down one of the best ways for businesses to communicate is through SMS marketing.
85% of consumers prefer to receive texts from brands rather than a phone call or email, and they’re 134% more likely to respond to a text than an email.
And here’s the kicker. SMS marketing is still fairly uncompetitive, with only 39% of marketers currently using it.
It truly is your oyster as long as you know how to use it correctly and follow some key strategies that have been proven to get mega results.
That’s what I’m going to tackle at length in this post.