September 2021 Posts

SMS for Sales Outreach: The Key to Speeding Up Your Sales Cycle

SMS for Sales Outreach: The Key to Speeding Up Your Sales Cycle

Time is money. A long and complex sales cycle with multiple touchpoints that includes getting to know a lead, providing useful product information, scheduling phone calls, running demos, and answering questions can easily get stalled.

And forget eliminating a step or two, right? Selling your product or service may require all of these stages, activities, people, and more. In short, it takes a motivated team and a robust toolbox to keep things moving一and keep that ROI in positive territory.

Here’s something that will help一a lot. In fact, we think of it as the key to speeding up your sales cycle. Using SMS for sales outreach can accelerate your process in several key ways:

  • SMS is versatile enough to use throughout your sales cycle and is delivered rapidly.
  • SMS’ opt-in requirement ensures that recipients want to hear from your brand, which can result in better quality leads.
  • SMS helps streamline workflows.
  • SMS integrates with your CRM which makes segmentation and personalization easy and quick to implement.

Check it out.

Why “Customers Don’t Want SMS Marketing” Needs a Rethink

Why “Customers Don’t Want SMS Marketing” Needs a Rethink

When it comes to reaching their target audience, many marketers believe that their customers don’t want SMS marketing. After all, there is a smorgasbord of options out there. From traditional channels such as print, radio, TV trade shows, and direct mail, to newer options such as websites, blogs, search, social media, messaging apps, and email, there is no shortage of potential ways to gain a consumer’s attention. You can even reach consumers in their on-the-road-navigation software. 

Why, then, would consumers be interested in yet another marketing channel?

Enter SMS (or “smart message services” AKA texting).

SMS has been around for nearly 30 years, and as such is one of the older communication technologies going. It’s stuck around, in part, because it’s immediate, useful, and inexpensive to deploy. It’s a direct way of communicating without too much disruption. Traditionally people have thought of SMS as a channel reserved for important or close communications between friends, colleagues, and family.

The Key to Getting Customer Feedback and Reviews Via SMS & Text Messaging

The Key to Getting Customer Feedback and Reviews Via SMS & Text Messaging

Customer feedback has the power to nourish businesses—strengthening their ability to attract new buyers through positive reviews, while improving products and services with feedback from the existing consumers that constitute their base.  

However, creating surveys and the messaging around review requests can be a time-consuming process. What’s more, the effort is only worthwhile if the reviews lead to an increase in conversion rates. The best way to ensure your efforts net a response is to communicate in a way they’re most likely to receive, open, and actually read. 

Business SMS is one of the best channels to engage with customers and inspire them to provide feedback about your products or services, customer service practices, and overall brand experience. The advantage of these two channels lies in both open and response rates. 

A2P 10DLC – Everything You Need to Know!

A2P 10 DLC is upon us, and that’s good news

Follow me here. Nearly 49 million consumers opted-in to receive texts from brands as of late 2020. 82% of those consumers opened every single message they received. 

Text messages have a 209% higher response rate than email, phone, or Facebook, with 90% of messages being read in just three minutes. Clearly, SMS marketing is an obvious win for any brand wanting to connect with its customers.

But within this massive market, customers need safety and protection from unscrupulous marketers or scammers.

That’s where A2P 10 DLC comes in — one of the biggest changes in the industry’s history in the last decade.

In this guide, I’ll tell you everything you need to know about this update, what it means for you, and what to do about it.

How to Increase Ecommerce Conversions with SMS

How to Increase Ecommerce Conversions with SMS

If you’ve been in the ecommerce field for long enough to know how to Google “how to increase conversions”, you’ve no doubt seen any number of blog posts and ebooks all promising to help you do just that. Mostly, those posts have good things to say–albeit things that are probably a little obvious to most seasoned ecommerce marketers. Who isn’t trying to use better images and clearer descriptions? Who hasn’t at least played with the idea of offering free shipping to entice more of their users to smash that buy button?

But what if we were to tell you that the key to improving conversions isn’t just about A/B testing your product copy or cutting your margins? What if it’s about (whisper it) being in the right place, with the right offer, at the right time?

Need more specifics? Try this: most ecommerce sites aren’t leveraging the highest attention channel at their disposal. At all.