Now that you’re ready to supercharge your marketing, sales, and or customer service efforts with business texting (SMS), the next step is to select a provider. But with legions of vendors一all sporting armfuls of features and functions一to choose from, how do you decide which provider would be the most beneficial for your company?

Here are the top features to consider when choosing an SMS software provider for your business.

There are so many marketing channels at your fingertips these days, it’s difficult to know which of them best suits your needs while remaining cost effective and engaging for customers. Cost is especially relevant to smaller businesses and start-ups whose budgets are a bit tighter than most. They don’t have spare time or cash to waste on imprudent marketing efforts. 

To avoid this, you want an approach and platform that can deliver that without all the costly (and distracting) bells and whistles. Businesses and brands in this position are turning to SMS marketing to grow their reach and engage more meaningfully with their consumer base.

Let’s dig a bit deeper into what exactly SMS marketing is and how it can benefit your business.