Justin Zimmerman Posts

<strong>What to Consider When Choosing an SMS Software Provider</strong>

What to Consider When Choosing an SMS Software Provider

Now that you’re ready to supercharge your marketing, sales, and or customer service efforts with business texting (SMS), the next step is to select a provider. But with legions of vendors一all sporting armfuls of features and functions一to choose from, how do you decide which provider would be the most beneficial for your company?

Here are the top features to consider when choosing an SMS software provider for your business.

Who Can Benefit From SMS Marketing?

Who Can Benefit From SMS Marketing?

There are so many marketing channels at your fingertips these days, it’s difficult to know which of them best suits your needs while remaining cost effective and engaging for customers. Cost is especially relevant to smaller businesses and start-ups whose budgets are a bit tighter than most. They don’t have spare time or cash to waste on imprudent marketing efforts. 

To avoid this, you want an approach and platform that can deliver that without all the costly (and distracting) bells and whistles. Businesses and brands in this position are turning to SMS marketing to grow their reach and engage more meaningfully with their consumer base.

Let’s dig a bit deeper into what exactly SMS marketing is and how it can benefit your business. 

SMS Compliance for Marketing and Sales: What You Need to Know

SMS Compliance for Marketing and Sales: What You Need to Know

If you’re thinking about using SMS for marketing and/or sales communication to consumers, it’s important to know the ins and outs of SMS compliance for businesses. While this doesn’t constitute legal advice, the intent of this post is to help you understand some of the rules and regulations governing texting for business, and to answer some common questions around the issue.

SMS for Sales: The Complete Guide

SMS for Sales: The Complete Guide

In the right hands, SMS for sales is a powerful revenue-generating tool, driving outreach and engagement, and helping to close more deals, faster. With 90% of leads preferring to connect via SMS rather than over the phone, scaling your sales with SMS can be done both ethically and effectively, with the combination of simple planning and implementation. Read on to learn more about how, why and when to add SMS for sales to your toolbox!

Sample Text Messages to Improve Customer Acquisition and Retention

Sample Text Messages to Improve Customer Acquisition and Retention

These days businesses must work harder than ever to earn customer loyalty. Ubiquitous online commerce has enabled consumers to access the world’s products and services一whatever the quality, price, or location. Basically, switching between brands costs nothing.

If today’s brands are to be successful in this environment they must engage in meaningful ways with their customers. Through the marketing, sales, and post-purchase cycles, businesses must continuously add value to the customer experience. 

Should I Focus on New Business or Retaining Existing Clients?

That’s not a question for most sales-focused organizations–and not for the reasons you might think. Sure, we all know that it can cost up to five times more to acquire new business than to retain it. But no business ever went to market promising to acquire a couple of lifelong customers and then shut up shop.

The truth is that you have to do both–often at the same time. If you’ve ever been in a sales role, particularly at a smaller organization, you’ll know all about the pain of trying to balance your communication and outreach to existing clients while simultaneously following up on inbound leads (and probably trying to figure out some low-effort, high-touch outbound outreach into the bargain).

The good news is that SMS can help you to streamline your processes, have more effective conversations, and close more business. You already know that your current and future customers are using it: according to Pew research, some 83% of US adults owns a cellphone, with 73% of those using it to send and receive text messages.