Justin Zimmerman Posts

Why “Customers Don’t Want SMS Marketing” Needs a Rethink

Why “Customers Don’t Want SMS Marketing” Needs a Rethink

When it comes to reaching consumers, marketers have a smorgasbord of channels to choose from. There are traditional options such as print, radio, TV trade shows, and direct mail, and newer options such as websites, blogs, search, social media, messaging apps, and email一you can even reach consumers in their on-the-road-navigation software. 

Why, then, would consumers be interested in yet another marketing channel?

Enter SMS (or “smart message services” AKA texting).

SMS has been around for nearly 30 years, and as such is one of the older communication technologies going. It’s stuck around, in part, because it’s immediate, useful, and inexpensive to deploy. It’s a direct way of communicating without too much disruption. Traditionally people have thought of SMS as a channel reserved for important or close communications between friends, colleagues, and family.

The Key to Getting Customer Feedback and Reviews Via SMS & Text Messaging

The Key to Getting Customer Feedback and Reviews Via SMS & Text Messaging

Customer feedback has the power to nourish businesses—strengthening their ability to attract new buyers through positive reviews, while improving products and services with feedback from the existing consumers that constitute their base.  

However, creating surveys and the messaging around review requests can be a time-consuming process. What’s more, the effort is only worthwhile if the reviews lead to an increase in conversion rates. The best way to ensure your efforts net a response is to communicate in a way they’re most likely to receive, open, and actually read. 

Business SMS is one of the best channels to engage with customers and inspire them to provide feedback about your products or services, customer service practices, and overall brand experience. The advantage of these two channels lies in both open and response rates. 

How to Increase Ecommerce Conversions with SMS

How to Increase Ecommerce Conversions with SMS

If you’ve been in the ecommerce field for long enough to know how to Google “how to increase conversions”, you’ve no doubt seen any number of blog posts and ebooks all promising to help you do just that. Mostly, those posts have good things to say–albeit things that are probably a little obvious to most seasoned ecommerce marketers. Who isn’t trying to use better images and clearer descriptions? Who hasn’t at least played with the idea of offering free shipping to entice more of their users to smash that buy button?

But what if we were to tell you that the key to improving conversions isn’t just about A/B testing your product copy or cutting your margins? What if it’s about (whisper it) being in the right place, with the right offer, at the right time?

Need more specifics? Try this: most ecommerce sites aren’t leveraging the highest attention channel at their disposal. At all.

The Benefits of SMS for Small Business

The Benefits of SMS for Small Business

In a world of nearly frictionless market access, consumers can change buying preferences with a click of the mouse or a swipe up the screen. Standing out in a crowded landscape of product offerings is hard enough for larger companies, but for small businesses with fewer resources, it’s extra tough.

For a company just starting out or any small business, achieving the right marketing mix with the optimal combination of effectiveness, cost, usability, and scale can mean the difference between thriving and closing up shop. And that’s where SMS comes in.  

Using SMS, or “Short Message Service” (AKA, texting) to send marketing messages provides small businesses a raft load of benefits that not only can enhance their overall marketing efforts but does so in a cost-effective manner that would make any marketing manager smile. Take a look.

Bold New Business Texting Features For April 2021!

Hey, friends! it’s time to look at the most recent business texting features we released! They will help you sell faster, support with expert care, and simply create experiences your teams and customers will love!

If your job has anything to do with selling, marketing, customer support or managing a team, lean in and listen close. These updates are for you!