Note: this post on SMS Marketing was originally published in November 2019. We have periodically updated it to ensure that the information is as current as possible. We last refreshed it on November 21, 2021.
What Is SMS Marketing?
SMS (short message service) marketing is the process of sending promotional, transactional, and other marketing-related messages to customers via SMSs on mobile phones.
SMS marketing is just another marketing channel for your company to reach your customers. For example, you can combine SMS marketing and email marketing for more targeted drip campaigns.
However, unlike most other marketing channels, SMS marketing tends to be extremely precise due to its 160 character limit.
Despite those limits, many marketers today rely on SMS marketing as a quick, affordable way to engage their target audiences. Indeed, SMS marketing is one of the most commonly used marketing tactics today. It’s reliable, accessible and will help you reach your customers in no time.
In this article, we’ll cover everything you need to know about SMS marketing and show you how to leverage it for your company.