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NEW! Announcing Actionable Analytics

Announcing Actionable Analytics

We all rely on many tools and apps both personally and for the businesses we are part of. However, with such a large number of apps and the lack of actionable analytics, it can get tricky (at times almost impossible) to figure out which ones are contributing to your ROI.

At Salesmsg we are committed to building a platform that will help transform the way you engage your customers, and in the process, boost your key business metrics.

But we don’t want you to take our word for it. That is why, today we are excited to introduce a number of new and improved Actionable Analytics features to give you insights into how effectively you are using Salesmsg, and what you can do to get the most out of the platform.

The first feature of the Actionable Analytics suite is Conversion Tracking. 

Conversion Tracking helps you understand exactly how your Salesmsg Broadcasts are converting your prospects into customers. There are unlimited conversion scenarios that you may be interested in tracking such as:

  • the number of products you sell on your e-commerce site
  • the number of new leads you were able to generate through your landing page
  • How many newsletter subscriptions or webinar registrations you have gotten, and many more!

Tracking a conversion event in Salesmsg is very easy. Simply create a new Conversion, specify the URL of the specific page that indicates a successful conversion, and a value for your conversion.

Salesmsg Conversion Tracking

The last thing you need to do before you start tracking conversions is add the provided code snippet to every page on your website.

From there include these conversion events in Broadcasts, the tracking will start!

Click Tracking

In addition to Conversion Tracking, Salesmsg has a Click Tracking feature for Broadcasts and Triggers. The cool thing about this feature is that if you include more than one link in the message body of a Broadcast, the number of clicks generated will be broken down by links.

Salesmsg Click Tracking

Triggers & Broadcasts Analytics

To help you further understand the effectiveness of your Broadcasts and Triggers, Salesmsg provides a number of metrics beyond total clicks such as total Sent, Failed, Replies and even Opt-outs.

Trigger & Broadcast Analytics

Analytics Dashboards

Lastly, with the Analytics dashboard, as a Salesmsg user you can get a bird’s eye view on how effectively you are using Salesmsg message including analytics on Messaging, Calling, Member & Inbox activity and Contacts. 

Salesmsg Analytics Dashboard

Questions? Concerns? We’re Here To Help

  1. You can, no surprise here, text us: (561) 788-7898
  2. But we also jam with a killer Help Center that should answer 96% of your questions, not including what flavor ice cream you should eat tonight.

What next?

If you’re looking for the best business texting platform in the industry, we’ve got you covered. Sign up for free.

If you’re a Salesmsg user we can wait for you to start using our platform to call your customers. If you have further ideas on how to further improve calling, you can share them with us here.

<strong>What to Consider When Choosing an SMS Software Provider</strong>

What to Consider When Choosing an SMS Software Provider

Now that you’re ready to supercharge your marketing, sales, and or customer service efforts with business texting (SMS), the next step is to select a provider. But with legions of vendors一all sporting armfuls of features and functions一to choose from, how do you decide which provider would be the most beneficial for your company?

Here are the top features to consider when choosing an SMS software provider for your business.

Who Can Benefit From SMS Marketing?

Who Can Benefit From SMS Marketing?

There are so many marketing channels at your fingertips these days, it’s difficult to know which of them best suits your needs while remaining cost effective and engaging for customers. Cost is especially relevant to smaller businesses and start-ups whose budgets are a bit tighter than most. They don’t have spare time or cash to waste on imprudent marketing efforts. 

To avoid this, you want an approach and platform that can deliver that without all the costly (and distracting) bells and whistles. Businesses and brands in this position are turning to SMS marketing to grow their reach and engage more meaningfully with their consumer base.

Let’s dig a bit deeper into what exactly SMS marketing is and how it can benefit your business. 

The Key to Getting Customer Feedback and Reviews Via SMS & Text Messaging

The Key to Getting Customer Feedback and Reviews Via SMS & Text Messaging

Customer feedback has the power to nourish businesses—strengthening their ability to attract new buyers through positive reviews, while improving products and services with feedback from the existing consumers that constitute their base.  

However, creating surveys and the messaging around review requests can be a time-consuming process. What’s more, the effort is only worthwhile if the reviews lead to an increase in conversion rates. The best way to ensure your efforts net a response is to communicate in a way they’re most likely to receive, open, and actually read. 

Business SMS is one of the best channels to engage with customers and inspire them to provide feedback about your products or services, customer service practices, and overall brand experience. The advantage of these two channels lies in both open and response rates. 

How to Increase Ecommerce Conversions with SMS

How to Increase Ecommerce Conversions with SMS

If you’ve been in the ecommerce field for long enough to know how to Google “how to increase conversions”, you’ve no doubt seen any number of blog posts and ebooks all promising to help you do just that. Mostly, those posts have good things to say–albeit things that are probably a little obvious to most seasoned ecommerce marketers. Who isn’t trying to use better images and clearer descriptions? Who hasn’t at least played with the idea of offering free shipping to entice more of their users to smash that buy button?

But what if we were to tell you that the key to improving conversions isn’t just about A/B testing your product copy or cutting your margins? What if it’s about (whisper it) being in the right place, with the right offer, at the right time?

Need more specifics? Try this: most ecommerce sites aren’t leveraging the highest attention channel at their disposal. At all.