Announcing Actionable Analytics
We all rely on many tools and apps both personally and for the businesses we are part of. However, with such a large number of apps and the lack of actionable analytics, it can get tricky (at times almost impossible) to figure out which ones are contributing to your ROI.
At Salesmsg we are committed to building a platform that will help transform the way you engage your customers, and in the process, boost your key business metrics.
But we don’t want you to take our word for it. That is why, today we are excited to introduce a number of new and improved Actionable Analytics features to give you insights into how effectively you are using Salesmsg, and what you can do to get the most out of the platform.
The first feature of the Actionable Analytics suite is Conversion Tracking.
Conversion Tracking helps you understand exactly how your Salesmsg Broadcasts are converting your prospects into customers. There are unlimited conversion scenarios that you may be interested in tracking such as:
- the number of products you sell on your e-commerce site
- the number of new leads you were able to generate through your landing page
- How many newsletter subscriptions or webinar registrations you have gotten, and many more!
Tracking a conversion event in Salesmsg is very easy. Simply create a new Conversion, specify the URL of the specific page that indicates a successful conversion, and a value for your conversion.
The last thing you need to do before you start tracking conversions is add the provided code snippet to every page on your website.
From there include these conversion events in Broadcasts, the tracking will start!
In addition to Conversion Tracking, Salesmsg has a Click Tracking feature for Broadcasts and Triggers. The cool thing about this feature is that if you include more than one link in the message body of a Broadcast, the number of clicks generated will be broken down by links.
Triggers & Broadcasts Analytics
To help you further understand the effectiveness of your Broadcasts and Triggers, Salesmsg provides a number of metrics beyond total clicks such as total Sent, Failed, Replies and even Opt-outs.
Lastly, with the Analytics dashboard, as a Salesmsg user you can get a bird’s eye view on how effectively you are using Salesmsg message including analytics on Messaging, Calling, Member & Inbox activity and Contacts.
Questions? Concerns? We’re Here To Help
- You can, no surprise here, text us: (561) 788-7898
- But we also jam with a killer Help Center that should answer 96% of your questions, not including what flavor ice cream you should eat tonight.
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