business texting Posts

Why “Customers Don’t Want SMS Marketing” Needs a Rethink

Why “Customers Don’t Want SMS Marketing” Needs a Rethink

When it comes to reaching consumers, marketers have a smorgasbord of channels to choose from. There are traditional options such as print, radio, TV trade shows, and direct mail, and newer options such as websites, blogs, search, social media, messaging apps, and email一you can even reach consumers in their on-the-road-navigation software. 

Why, then, would consumers be interested in yet another marketing channel?

Enter SMS (or “smart message services” AKA texting).

SMS has been around for nearly 30 years, and as such is one of the older communication technologies going. It’s stuck around, in part, because it’s immediate, useful, and inexpensive to deploy. It’s a direct way of communicating without too much disruption. Traditionally people have thought of SMS as a channel reserved for important or close communications between friends, colleagues, and family.

The Key to Getting Customer Feedback and Reviews Via SMS & Text Messaging

The Key to Getting Customer Feedback and Reviews Via SMS & Text Messaging

Customer feedback has the power to nourish businesses—strengthening their ability to attract new buyers through positive reviews, while improving products and services with feedback from the existing consumers that constitute their base.  

However, creating surveys and the messaging around review requests can be a time-consuming process. What’s more, the effort is only worthwhile if the reviews lead to an increase in conversion rates. The best way to ensure your efforts net a response is to communicate in a way they’re most likely to receive, open, and actually read. 

Business SMS is one of the best channels to engage with customers and inspire them to provide feedback about your products or services, customer service practices, and overall brand experience. The advantage of these two channels lies in both open and response rates. 

A2P 10DLC – Everything You Need to Know!

A2P 10 DLC is upon us, and that’s good news

Follow me here. Nearly 49 million consumers opted-in to receive texts from brands as of late 2020. 82% of those consumers opened every single message they received. 

Text messages have a 209% higher response rate than email, phone, or Facebook, with 90% of messages being read in just three minutes. Clearly, SMS marketing is an obvious win for any brand wanting to connect with its customers.

But within this massive market, customers need safety and protection from unscrupulous marketers or scammers.

That’s where A2P 10 DLC comes in — one of the biggest changes in the industry’s history in the last decade.

In this guide, I’ll tell you everything you need to know about this update, what it means for you, and what to do about it.

The Benefits of SMS for Small Business

The Benefits of SMS for Small Business

In a world of nearly frictionless market access, consumers can change buying preferences with a click of the mouse or a swipe up the screen. Standing out in a crowded landscape of product offerings is hard enough for larger companies, but for small businesses with fewer resources, it’s extra tough.

For a company just starting out or any small business, achieving the right marketing mix with the optimal combination of effectiveness, cost, usability, and scale can mean the difference between thriving and closing up shop. And that’s where SMS comes in.  

Using SMS, or “Short Message Service” (AKA, texting) to send marketing messages provides small businesses a raft load of benefits that not only can enhance their overall marketing efforts but does so in a cost-effective manner that would make any marketing manager smile. Take a look.

SMS Marketing: Definition, Examples, and Strategies

SMS Marketing: Definition, Examples, and Strategies

Did you know the average consumer spends four hours a day on their phone?

It’s insane, and perhaps a little alarming, but true. 

Nearly half (46%) of people even admit to checking their phone before they get out of bed in the morning. 

Me? Guilty as charged. 

So what better medium to use for reaching consumers than their phone?

And hands down one of the best ways for businesses to communicate is through SMS marketing.

85% of consumers prefer to receive texts from brands rather than a phone call or email, and they’re 134% more likely to respond to a text than an email. 

And here’s the kicker. SMS marketing is still fairly uncompetitive, with only 39% of marketers currently using it. 

It truly is your oyster as long as you know how to use it correctly and follow some key strategies that have been proven to get mega results. 

That’s what I’m going to tackle at length in this post.