sms advertising Posts

SMS for Sales Outreach: The Key to Speeding Up Your Sales Cycle

SMS for Sales Outreach: The Key to Speeding Up Your Sales Cycle

Time is money. A long and complex sales cycle with multiple touchpoints that includes getting to know a lead, providing useful product information, scheduling phone calls, running demos, and answering questions can easily get stalled.

And forget eliminating a step or two, right? Selling your product or service may require all of these stages, activities, people, and more. In short, it takes a motivated team and a robust toolbox to keep things moving一and keep that ROI in positive territory.

Here’s something that will help一a lot. In fact, we think of it as the key to speeding up your sales cycle. Using SMS for sales outreach can accelerate your process in several key ways:

  • SMS is versatile enough to use throughout your sales cycle and is delivered rapidly.
  • SMS’ opt-in requirement ensures that recipients want to hear from your brand, which can result in better quality leads.
  • SMS helps streamline workflows.
  • SMS integrates with your CRM which makes segmentation and personalization easy and quick to implement.

Check it out.

Why “Customers Don’t Want SMS Marketing” Needs a Rethink

Why “Customers Don’t Want SMS Marketing” Needs a Rethink

When it comes to reaching consumers, marketers have a smorgasbord of channels to choose from. There are traditional options such as print, radio, TV trade shows, and direct mail, and newer options such as websites, blogs, search, social media, messaging apps, and email一you can even reach consumers in their on-the-road-navigation software. 

Why, then, would consumers be interested in yet another marketing channel?

Enter SMS (or “smart message services” AKA texting).

SMS has been around for nearly 30 years, and as such is one of the older communication technologies going. It’s stuck around, in part, because it’s immediate, useful, and inexpensive to deploy. It’s a direct way of communicating without too much disruption. Traditionally people have thought of SMS as a channel reserved for important or close communications between friends, colleagues, and family.

A2P 10DLC – Everything You Need to Know!

A2P 10 DLC is upon us, and that’s good news

Follow me here. Nearly 49 million consumers opted-in to receive texts from brands as of late 2020. 82% of those consumers opened every single message they received. 

Text messages have a 209% higher response rate than email, phone, or Facebook, with 90% of messages being read in just three minutes. Clearly, SMS marketing is an obvious win for any brand wanting to connect with its customers.

But within this massive market, customers need safety and protection from unscrupulous marketers or scammers.

That’s where A2P 10 DLC comes in — one of the biggest changes in the industry’s history in the last decade.

In this guide, I’ll tell you everything you need to know about this update, what it means for you, and what to do about it.

SMS Marketing: Definition, Examples, and Strategies

SMS Marketing: Definition, Examples, and Strategies

Did you know the average consumer spends four hours a day on their phone?

It’s insane, and perhaps a little alarming, but true. 

Nearly half (46%) of people even admit to checking their phone before they get out of bed in the morning. 

Me? Guilty as charged. 

So what better medium to use for reaching consumers than their phone?

And hands down one of the best ways for businesses to communicate is through SMS marketing.

85% of consumers prefer to receive texts from brands rather than a phone call or email, and they’re 134% more likely to respond to a text than an email. 

And here’s the kicker. SMS marketing is still fairly uncompetitive, with only 39% of marketers currently using it. 

It truly is your oyster as long as you know how to use it correctly and follow some key strategies that have been proven to get mega results. 

That’s what I’m going to tackle at length in this post.

What Is SMS Or Text Message? | SMS Meaning

What Is SMS Or Text Message? | SMS Meaning

SMS stands for Short Message Service. 

SMS is the most common form of texting and is used to send messages from one mobile phone to another. 

Although SMS is a 101 level term, there’s still quite a bit of confusion as to what it exactly entails. 

In this post, I’m going to thoroughly dissect the meaning of SMS to give you a crystal clear understanding of the following:

  • What is an SMS? 
  • How does SMS work? 
  • How did SMS get started?
  • Why is SMS important? This is critical for marketing and businesses!
  • How you use SMS in your business.

So, what’s SMS? Let’s get into it.