sms marketing Posts

NEW! Announcing Actionable Analytics

Announcing Actionable Analytics

We all rely on many tools and apps both personally and for the businesses we are part of. However, with such a large number of apps and the lack of actionable analytics, it can get tricky (at times almost impossible) to figure out which ones are contributing to your ROI.

At Salesmsg we are committed to building a platform that will help transform the way you engage your customers, and in the process, boost your key business metrics.

But we don’t want you to take our word for it. That is why, today we are excited to introduce a number of new and improved Actionable Analytics features to give you insights into how effectively you are using Salesmsg, and what you can do to get the most out of the platform.

The first feature of the Actionable Analytics suite is Conversion Tracking. 

Conversion Tracking helps you understand exactly how your Salesmsg Broadcasts are converting your prospects into customers. There are unlimited conversion scenarios that you may be interested in tracking such as:

  • the number of products you sell on your e-commerce site
  • the number of new leads you were able to generate through your landing page
  • How many newsletter subscriptions or webinar registrations you have gotten, and many more!

Tracking a conversion event in Salesmsg is very easy. Simply create a new Conversion, specify the URL of the specific page that indicates a successful conversion, and a value for your conversion.

Salesmsg Conversion Tracking

The last thing you need to do before you start tracking conversions is add the provided code snippet to every page on your website.

From there include these conversion events in Broadcasts, the tracking will start!

Click Tracking

In addition to Conversion Tracking, Salesmsg has a Click Tracking feature for Broadcasts and Triggers. The cool thing about this feature is that if you include more than one link in the message body of a Broadcast, the number of clicks generated will be broken down by links.

Salesmsg Click Tracking

Triggers & Broadcasts Analytics

To help you further understand the effectiveness of your Broadcasts and Triggers, Salesmsg provides a number of metrics beyond total clicks such as total Sent, Failed, Replies and even Opt-outs.

Trigger & Broadcast Analytics

Analytics Dashboards

Lastly, with the Analytics dashboard, as a Salesmsg user you can get a bird’s eye view on how effectively you are using Salesmsg message including analytics on Messaging, Calling, Member & Inbox activity and Contacts. 

Salesmsg Analytics Dashboard

Questions? Concerns? We’re Here To Help

  1. You can, no surprise here, text us: (561) 788-7898
  2. But we also jam with a killer Help Center that should answer 96% of your questions, not including what flavor ice cream you should eat tonight.

What next?

If you’re looking for the best business texting platform in the industry, we’ve got you covered. Sign up for free.

If you’re a Salesmsg user we can wait for you to start using our platform to call your customers. If you have further ideas on how to further improve calling, you can share them with us here.

What Is SMS Marketing? Everything You Need To Know

What Is SMS Marketing? Everything You Need To Know

Note: this post on SMS Marketing was originally published in November 2019. We have periodically updated it to ensure that the information is as current as possible. We last refreshed it on November 21, 2021.

What Is SMS Marketing?

SMS (short message service) marketing is the process of sending promotional, transactional, and other marketing-related messages to customers via SMSs on mobile phones.

SMS marketing is just another marketing channel for your company to reach your customers. For example, you can combine SMS marketing and email marketing for more targeted drip campaigns.

However, unlike most other marketing channels, SMS marketing tends to be extremely precise due to its 160 character limit.

Despite those limits, many marketers today rely on SMS marketing as a quick, affordable way to engage their target audiences. Indeed, SMS marketing is one of the most commonly used marketing tactics today. It’s reliable, accessible and will help you reach your customers in no time.

In this article, we’ll cover everything you need to know about SMS marketing and show you how to leverage it for your company.

SMS Compliance for Marketing and Sales: What You Need to Know

SMS Compliance for Marketing and Sales: What You Need to Know

If you’re thinking about using SMS for marketing and/or sales communication to consumers, it’s important to know the ins and outs of SMS compliance for businesses. While this doesn’t constitute legal advice, the intent of this post is to help you understand some of the rules and regulations governing texting for business, and to answer some common questions around the issue.

SMS for Sales: The Complete Guide

SMS for Sales: The Complete Guide

In the right hands, SMS for sales is a powerful revenue-generating tool, driving outreach and engagement, and helping to close more deals, faster. With 90% of leads preferring to connect via SMS rather than over the phone, scaling your sales with SMS can be done both ethically and effectively, with the combination of simple planning and implementation. Read on to learn more about how, why and when to add SMS for sales to your toolbox!

Is it Possible to Automate Texting for Your Business?

Is it Possible to Automate Texting for Your Business?

The short answer is, yes!

Actually, the long answer is yes, too: automating texting for you business is not only possible, but something that can help you drive better sales results, speed up customer communications, and improve satisfaction.

Selling is a complex business. A customer’s brand loyalty is often driven by the quality of the so-called “customer experience”一a broad term encompassing the buyer’s journey from its beginning investigative stages through to post-purchase and follow-up. Throughout, business workflows are complicated, often with multiple touchpoints, and lots and lots of tasks.