sms marketing Posts

What Is SMS Marketing? Everything You Need To Know

What Is SMS Marketing? Everything You Need To Know

Note: this post on SMS Marketing was originally published in November 2019. We have periodically updated it to ensure that the information is as current as possible. We last refreshed it on November 21, 2021

What Is SMS Marketing?

SMS (short message service) marketing is the process of sending promotional, transactional, and other marketing-related messages to customers via SMSs on mobile phones.

SMS marketing is just another marketing channel for your company to reach your customers. For example, you can combine SMS marketing and email marketing for more targeted drip campaigns.

However, unlike most other marketing channels, SMS marketing tends to be extremely precise due to its 160 character limit.

Despite those limits, many marketers today rely on SMS marketing as a quick, affordable way to engage their target audiences. Indeed, SMS marketing is one of the most commonly used marketing tactics today. It’s reliable, accessible and will help you reach your customers in no time.

In this article, we’ll cover everything you need to know about SMS marketing and show you how to leverage it for your company.

SMS Compliance for Marketing and Sales: What You Need to Know

SMS Compliance for Marketing and Sales: What You Need to Know

If you’re thinking about using SMS for marketing and/or sales communication to consumers, it’s important to know the ins and outs of SMS compliance for businesses. While this doesn’t constitute legal advice, the intent of this post is to help you understand some of the rules and regulations governing texting for business, and to answer some common questions around the issue.

SMS for Sales: The Complete Guide

SMS for Sales: The Complete Guide

In the right hands, SMS for sales is a powerful revenue-generating tool, driving outreach and engagement, and helping to close more deals, faster. With 90% of leads preferring to connect via SMS rather than over the phone, scaling your sales with SMS can be done both ethically and effectively, with the combination of simple planning and implementation. Read on to learn more about how, why and when to add SMS for sales to your toolbox!

Is it Possible to Automate Texting for Your Business?

Is it Possible to Automate Texting for Your Business?

The short answer is, yes!

Actually, the long answer is yes, too: automating texting for you business is not only possible, but something that can help you drive better sales results, speed up customer communications, and improve satisfaction.

Selling is a complex business. A customer’s brand loyalty is often driven by the quality of the so-called “customer experience”一a broad term encompassing the buyer’s journey from its beginning investigative stages through to post-purchase and follow-up. Throughout, business workflows are complicated, often with multiple touchpoints, and lots and lots of tasks.

SMS for Sales Outreach: The Key to Speeding Up Your Sales Cycle

SMS for Sales Outreach: The Key to Speeding Up Your Sales Cycle

Time is money. A long and complex sales cycle with multiple touchpoints that includes getting to know a lead, providing useful product information, scheduling phone calls, running demos, and answering questions can easily get stalled.

And forget eliminating a step or two, right? Selling your product or service may require all of these stages, activities, people, and more. In short, it takes a motivated team and a robust toolbox to keep things moving一and keep that ROI in positive territory.

Here’s something that will help一a lot. In fact, we think of it as the key to speeding up your sales cycle. Using SMS for sales outreach can accelerate your process in several key ways:

  • SMS is versatile enough to use throughout your sales cycle and is delivered rapidly.
  • SMS’ opt-in requirement ensures that recipients want to hear from your brand, which can result in better quality leads.
  • SMS helps streamline workflows.
  • SMS integrates with your CRM which makes segmentation and personalization easy and quick to implement.

Check it out.