sms texting Posts

What Is SMS Marketing? Everything You Need To Know

What Is SMS Marketing? Everything You Need To Know

Note: this post on SMS Marketing was originally published in November 2019. We have periodically updated it to ensure that the information is as current as possible. We last refreshed it on November 21, 2021.

What Is SMS Marketing?

SMS (short message service) marketing is the process of sending promotional, transactional, and other marketing-related messages to customers via SMSs on mobile phones.

SMS marketing is just another marketing channel for your company to reach your customers. For example, you can combine SMS marketing and email marketing for more targeted drip campaigns.

However, unlike most other marketing channels, SMS marketing tends to be extremely precise due to its 160 character limit.

Despite those limits, many marketers today rely on SMS marketing as a quick, affordable way to engage their target audiences. Indeed, SMS marketing is one of the most commonly used marketing tactics today. It’s reliable, accessible and will help you reach your customers in no time.

In this article, we’ll cover everything you need to know about SMS marketing and show you how to leverage it for your company.

SMS Compliance for Marketing and Sales: What You Need to Know

SMS Compliance for Marketing and Sales: What You Need to Know

If you’re thinking about using SMS for marketing and/or sales communication to consumers, it’s important to know the ins and outs of SMS compliance for businesses. While this doesn’t constitute legal advice, the intent of this post is to help you understand some of the rules and regulations governing texting for business, and to answer some common questions around the issue.

SMS for Sales: The Complete Guide

SMS for Sales: The Complete Guide

In the right hands, SMS for sales is a powerful revenue-generating tool, driving outreach and engagement, and helping to close more deals, faster. With 90% of leads preferring to connect via SMS rather than over the phone, scaling your sales with SMS can be done both ethically and effectively, with the combination of simple planning and implementation. Read on to learn more about how, why and when to add SMS for sales to your toolbox!

Sample Text Messages to Improve Customer Acquisition and Retention

Sample Text Messages to Improve Customer Acquisition and Retention

These days businesses must work harder than ever to earn customer loyalty. Ubiquitous online commerce has enabled consumers to access the world’s products and services一whatever the quality, price, or location. Basically, switching between brands costs nothing.

If today’s brands are to be successful in this environment they must engage in meaningful ways with their customers. Through the marketing, sales, and post-purchase cycles, businesses must continuously add value to the customer experience. 

Should I Focus on New Business or Retaining Existing Clients?

That’s not a question for most sales-focused organizations–and not for the reasons you might think. Sure, we all know that it can cost up to five times more to acquire new business than to retain it. But no business ever went to market promising to acquire a couple of lifelong customers and then shut up shop.

The truth is that you have to do both–often at the same time. If you’ve ever been in a sales role, particularly at a smaller organization, you’ll know all about the pain of trying to balance your communication and outreach to existing clients while simultaneously following up on inbound leads (and probably trying to figure out some low-effort, high-touch outbound outreach into the bargain).

The good news is that SMS can help you to streamline your processes, have more effective conversations, and close more business. You already know that your current and future customers are using it: according to Pew research, some 83% of US adults owns a cellphone, with 73% of those using it to send and receive text messages.

Is it Possible to Automate Texting for Your Business?

Is it Possible to Automate Texting for Your Business?

The short answer is, yes!

Actually, the long answer is yes, too: automating texting for you business is not only possible, but something that can help you drive better sales results, speed up customer communications, and improve satisfaction.

Selling is a complex business. A customer’s brand loyalty is often driven by the quality of the so-called “customer experience”一a broad term encompassing the buyer’s journey from its beginning investigative stages through to post-purchase and follow-up. Throughout, business workflows are complicated, often with multiple touchpoints, and lots and lots of tasks.