sms texting Posts

SMS Marketing: Definition, Examples, and Strategies

SMS Marketing: Definition, Examples, and Strategies

Did you know the average consumer spends four hours a day on their phone?

It’s insane, and perhaps a little alarming, but true. 

Nearly half (46%) of people even admit to checking their phone before they get out of bed in the morning. 

Me? Guilty as charged. 

So what better medium to use for reaching consumers than their phone?

And hands down one of the best ways for businesses to communicate is through SMS marketing.

85% of consumers prefer to receive texts from brands rather than a phone call or email, and they’re 134% more likely to respond to a text than an email. 

And here’s the kicker. SMS marketing is still fairly uncompetitive, with only 39% of marketers currently using it. 

It truly is your oyster as long as you know how to use it correctly and follow some key strategies that have been proven to get mega results. 

That’s what I’m going to tackle at length in this post.

What Is SMS Or Text Message? | SMS Meaning

What Is SMS Or Text Message? | SMS Meaning

SMS stands for Short Message Service. 

SMS is the most common form of texting and is used to send messages from one mobile phone to another. 

Although SMS is a 101 level term, there’s still quite a bit of confusion as to what it exactly entails. 

In this post, I’m going to thoroughly dissect the meaning of SMS to give you a crystal clear understanding of the following:

  • What is an SMS? 
  • How does SMS work? 
  • How did SMS get started?
  • Why is SMS important? This is critical for marketing and businesses!
  • How you use SMS in your business.

So, what’s SMS? Let’s get into it. 

Aircall SMS – A Brand New Way to Use Aircall and Salesmsg for SMS

Aircall SMS – A Brand New Way to Use Aircall and Salesmsg for SMS

Aircall doesn’t come automatically with SMS functionality. But there’s an easy, powerful, simple, and seamless solution for Aircall SMS — the Salesmsg integration with Aircall.

So, if either of these two criteria apply to you, you’re going to want to read this article:

  1. You are an Aircall user. And even more to the point, you are an Aircall user who has thought, “Hm. Sure would be nice if I can use my Aircall number for texting.”
  2. You are curious about SMS business texting in general.

Let’s get to it.

Bold New Business Texting Features For April 2021!

Hey, friends! it’s time to look at the most recent business texting features we released! They will help you sell faster, support with expert care, and simply create experiences your teams and customers will love!

If your job has anything to do with selling, marketing, customer support or managing a team, lean in and listen close. These updates are for you!

What You Need To Do NOW For 10 DLC Compliance

What You Need To Do NOW For 10 DLC Compliance

10 DLC compliance is now required for businesses who send SMS or MMS. You’ve probably heard of it. Maybe you have unanswered questions or some concerns. This article arms you with exactly what you need to know and do to ensure your business has 10 DLC compliance.