Customer feedback has the power to nourish businesses—strengthening their ability to attract new buyers through positive reviews, while improving products and services with feedback from the existing consumers that constitute their base.
However, creating surveys and the messaging around review requests can be a time-consuming process. What’s more, the effort is only worthwhile if the reviews lead to an increase in conversion rates. The best way to ensure your efforts net a response is to communicate in a way they’re most likely to receive, open, and actually read.
Business SMS is one of the best channels to engage with customers and inspire them to provide feedback about your products or services, customer service practices, and overall brand experience. The advantage of these two channels lies in both open and response rates.