What Is SMS Marketing?
SMS (short message service) marketing is the process of sending promotional, transactional and other marketing-related messages to customers via SMSs on mobile phones.
SMS marketing is just another marketing channel for your company to reach your customers. For example, you can combine SMS marketing and email marketing for more targeted drip campaigns.
However, unlike most other marketing channels, SMS marketing tends to be extremely precise due to its 160 character limit.
In spite of that, SMS marketing remains one of the most commonly used marketing tactics today. It’s reliable, accessible and will help you reach your customers in no time.
In this article, we’ll cover everything you need to know about SMS marketing and show you how to leverage it for your company.