What Is SMS Marketing? Everything You Need To Know

What Is SMS Marketing?

SMS (short message service) marketing is the process of sending promotional, transactional and other marketing-related messages to customers via SMSs on mobile phones.

SMS marketing is just another marketing channel for your company to reach your customers. For example, you can combine SMS marketing and email marketing for more targeted drip campaigns.

However, unlike most other marketing channels, SMS marketing tends to be extremely precise due to its 160 character limit.

In spite of that, SMS marketing remains one of the most commonly used marketing tactics today. It’s reliable, accessible and will help you reach your customers in no time.

In this article, we’ll cover everything you need to know about SMS marketing and show you how to leverage it for your company.

20+ Sample Text Messages To Customers [+ 4 Key Tips]

Looking to boost your text message marketing?

With people always on their phones, text messages are the easiest way to engage customers quickly. It’s simple, fast and is the most efficient form of customer communication today.

Yup, it’s even better than email marketing!

But what makes a brilliant text message?

What leaves your customers wanting more?

In this article, we’ll give you 20+ tried and tested SMS templates to help you get started right away. We’ll also give you four simple tips for business texting success.

Tip: To find out more about what makes a brilliant text message, read our comprehensive guide on SMS marketing.

Here’s what this article contains:

(Click the links below to jump to a specific section)

ActiveCampaign SMS: Two-Way Text Messaging Integration

ActiveCampaign SMS: Two-Way Text Messaging Integration

One of the core values of Salesmsg is to “Integrate” and to bring the power of text messaging to other third party platforms. Today, we’re excited to officially announce our integration with the popular marketing automation software, ActiveCampaign.

ActiveCampaign is a fast growing and simple marketing automation platform that brings a email, funnels, and a sales CRM into one unified software.

Here’s the big problem…

If you use ActiveCampaign and have tried their internal text message system, you’ve probably noticed one of it’s big glaring problems: you can ONLY send outbound texts.

So when people reply to those texts, well… you never get the replies. This leaves you with no way to respond and your customers waiting to hear back from you.

Our deep integration with ActiveCampaign allows users to integrate Salesmsg’s two-way texting messaging software into their existing Automation campaigns to send and receive text messages from real local numbers.

We’ve gone deep with ActiveCampaign to give you some amazing texting capabilities. So once you integrate your ActiveCampaign account with Salesmsg, here’s some of the great unlocked features you’ll have access to.

Automate Your Outbound Texts Messages (Workflows)

ActiveCampaign automation

Using ActiveCampaigns “Automations” and Salesmsg’s “Workflows”, you can easily create and personalize your text messages to add to your existing campaigns to send to your contacts.

From Salesmsg, you can insert merge fields and personalize your text messages based off your ActiveCampaign contact data.

Reply to Your Contacts in Real-Time

When people reply to your text messages, you can easily respond to them from within your Salesmsg account in real-time. To your contacts, they receive a text message like from any other 10-digit number and you simply respond to their text just like you would any text.

Create Canned Messages for Faster Replies

ActiveCampaign SMS

Using Canned Messages, you can easily insert a pre-written message, along with merge fields, to quickly create, personalize, and send your texts. These will save you a lot of time!

Plus, as the admin you can create Canned Messages for your whole team to use. Create, edit, and deploy to your entire organization.

Instantly Merge in Custom Field Data in Replies

From the conversation, you can also merge in your contacts data that exists in ActiveCampaign straight into your text. For example, if you have their Appointment Date on a custom field on their record, you could insert that data straight into your text message reply.

Apply Tags, Notes, and More From Chats

ActiveCampaign notes and tags

From your chats, you can easily apply tags, add notes, and view the contact record in just one click.

Now, you’ll have total control of your ActiveCampaign contacts, the conversations, and your automations.

Automatic Note Creation for Entire Conversations

We take things a step further and will automatically create a Note on the contact record with the entire text message conversation. Forget what your text message chat was about? You’ll be able to see your entire conversation from their record.

You can choose to create a note for each incoming and outgoing message or select to have the day’s conversation post over in one note.

Oh, The Possibilities!

There’s so many ways that you can now use two-way text messaging with your ActiveCampaign account or clients accounts. Here’s just a few ways that should get your brain going with ideas.

Billing Automation

When a payment fails, sends out a text message to initiate a conversation to get the payment updated. Provide a link to a page so they can update their credit card.

Scheduling/Re-Scheduling, Confirming, Reminding, and Canceling Appointments

If you schedule appointments, then you’ll definitely want to send people a text message confirmation, reminder, and a way for them to chat with someone at the other end of your Salesmsg line to cancel and reschedule.

People appreciate texting as a way to chat with business and this is a great way to get things done fast!

Sales Outreach

Having a tough time getting in touch with new leads over the phone? Send them a text message and chat with them in real-time. Use ActiveCampaigns automations to automate your outreach and fill your texting inbox full of responses.

Start Your 14-Day Trial for Just $1

Ready to get started? Go ahead and sign up for your $1 14-day trial and start texting your leads and customers.

Get Started Here

How to Instantly Engage With Facebook Leads Using Zapier SMS & Salesmsg

How to Instantly Engage With Facebook Leads Using Zapier SMS & Salesmsg

We live in a world where no one picks up the phone anymore. You call and people don’t answer. You leave a voicemail that no one listens to. 

The new way to instantly engage with leads in real-time is with two-way business texting.

In this article, you’ll learn how to use Zapier, Facebook Lead Ads, and Salesmsg to instantly connect with your hot leads in real-time.

How it Works

The idea is as new leads come from your Facebook Lead ads and that you are collecting Name, Email, and Phone Number you can automate an initial text message to instantly engage with the lead.

NEW! HubSpot SMS Workflow Extension Integration!

NEW! HubSpot SMS Workflow Extension Integration!

If you’re wanting to send SMS text messages from your Hubspot Workflows, then you’re in the right place. 

I’m excited to share with you our brand new HubSpot SMS integration with HubSpot’s Workflows that makes creating and sending SMS texts to your leads and contacts, a breeze.

Here’s how it works…

  1. Start your 14-day trial
  2. Integrate HubSpot with Salesmsg
  3. Select your number to send as
  4. Use tokens to personalize your text
  5. Click Save and you’re done!
Send texts from HubSpot Workflows

How to Send Texts Based on the Contact Owner

Plus, with our Triggers feature, you can send texts based on the Hubspot Contact owner (or other user property).

So if Mike is the Contact owner in HubSpot, we’ll send the text from his Salesmsg number. If Julie owns the contact in Hubspot, we’ll send the text from her Salesmsg phone number.

Now with the power of HubSpot’s workflows you can create personalized text messages in just a few clicks.

We’d love to hear your feedback, so drop us a comment and let us know what you think!