What Is SMS Marketing? Everything You Need To Know

What Is SMS Marketing?

SMS (short message service) marketing is the process of sending promotional, transactional and other marketing-related messages to customers via SMSs on mobile phones.

SMS marketing is just another marketing channel for your company to reach your customers. For example, you can combine SMS marketing and email marketing for more targeted drip campaigns.

However, unlike most other marketing channels, SMS marketing tends to be extremely precise due to its 160 character limit.

In spite of that, SMS marketing remains one of the most commonly used marketing tactics today. It’s reliable, accessible and will help you reach your customers in no time.

In this article, we’ll cover everything you need to know about SMS marketing and show you how to leverage it for your company.

20+ Sample Text Messages To Customers [+ 4 Key Tips]

Looking to boost your text message marketing?

With people always on their phones, text messages are the easiest way to engage customers quickly. It’s simple, fast and is the most efficient form of customer communication today.

Yup, it’s even better than email marketing!

But what makes a brilliant text message?

What leaves your customers wanting more?

In this article, we’ll give you 20+ tried and tested SMS templates to help you get started right away. We’ll also give you four simple tips for business texting success.

Tip: To find out more about what makes a brilliant text message, read our comprehensive guide on SMS marketing.

Here’s what this article contains:

(Click the links below to jump to a specific section)

How to Instantly Engage With Facebook Leads Using Zapier SMS & Salesmsg

How to Instantly Engage With Facebook Leads Using Zapier SMS & Salesmsg

We live in a world where no one picks up the phone anymore. You call and people don’t answer. You leave a voicemail that no one listens to. 

The new way to instantly engage with leads in real-time is with two-way business texting.

In this article, you’ll learn how to use Zapier, Facebook Lead Ads, and Salesmsg to instantly connect with your hot leads in real-time.

How it Works

The idea is as new leads come from your Facebook Lead ads and that you are collecting Name, Email, and Phone Number you can automate an initial text message to instantly engage with the lead.

NEW! HubSpot SMS Workflow Extension Integration!

NEW! HubSpot SMS Workflow Extension Integration!

If you’re wanting to send SMS text messages from your Hubspot Workflows, then you’re in the right place. 

I’m excited to share with you our brand new HubSpot SMS integration with HubSpot’s Workflows that makes creating and sending SMS texts to your leads and contacts, a breeze.

Here’s how it works…

  1. Start your 14-day trial
  2. Integrate HubSpot with Salesmsg
  3. Select your number to send as
  4. Use tokens to personalize your text
  5. Click Save and you’re done!
Send texts from HubSpot Workflows

How to Send Texts Based on the Contact Owner

Plus, with our Triggers feature, you can send texts based on the Hubspot Contact owner (or other user property).

So if Mike is the Contact owner in HubSpot, we’ll send the text from his Salesmsg number. If Julie owns the contact in Hubspot, we’ll send the text from her Salesmsg phone number.

Now with the power of HubSpot’s workflows you can create personalized text messages in just a few clicks.

We’d love to hear your feedback, so drop us a comment and let us know what you think!

[Zapier Updates] SMS Unsubscribes, Search, and More!

[Zapier Updates] SMS Unsubscribes, Search, and More!

If you’ve been integrating Salesmsg with Zapier, then you’re going to love these new updates we made to our integration.

Before we dive in, you check out the Zapier integration here.

Let’s dive in…

Trigger: New Contact Unsubscribe

Zapier salesmsg new contact unsubscribe

This Zapier trigger will fire when a Salesmsg contact has opted out or unsubscribed. When a contact unsubscribe’s from your Salesmsg phone number, this Trigger will fire in Zapier. 

There’s two ways a contact can opt out of Salesmsg:

  1. A contact can reply STOP, CANCEL, UNSUBSCRIBE to your phone number.
  2. You can opt out a contact manually from Salesmsg.

If you need to update your CRM or other platform when someone opt’s out, this is a great Zap to setup.

Action: Find Contact + Search

Zapier Salesmsg Search

With our new Search Action, you can search to find existing contacts within your Salesmsg account. You’ll be able to search based on first name, last name, email, and phone number to find a contact.

And if that contact doesn’t exist than you have the option to create a new contact.Zapier sms search

Trigger: Select a Specific Salesmsg Number (Received, Sent, Phone Call Received)

zapier trigger sms

We also made an update to the way we setup Triggers.Originally, when a new text message received it would search all numbers across your Salesmsg account to then run the next Zapier Actions

But with our update you can now select which specific phone number(s) you want to trigger when the trigger (new message received, new message sent, new phone call received) fires.

This will give you more flexibility to ensure that only a specific number or group of numbers fire rather than any number on your Salesmsg account.