Sales Posts

SMS Compliance for Marketing and Sales: What You Need to Know

SMS Compliance for Marketing and Sales: What You Need to Know

If you’re thinking about using SMS for marketing and/or sales communication to consumers, it’s important to know the ins and outs of SMS compliance for businesses. While this doesn’t constitute legal advice, the intent of this post is to help you understand some of the rules and regulations governing texting for business, and to answer some common questions around the issue.

SMS for Sales: The Complete Guide

SMS for Sales: The Complete Guide

In the right hands, SMS for sales is a powerful revenue-generating tool, driving outreach and engagement, and helping to close more deals, faster. With 90% of leads preferring to connect via SMS rather than over the phone, scaling your sales with SMS can be done both ethically and effectively, with the combination of simple planning and implementation. Read on to learn more about how, why and when to add SMS for sales to your toolbox!

Sample Text Messages to Improve Customer Acquisition and Retention

Sample Text Messages to Improve Customer Acquisition and Retention

These days businesses must work harder than ever to earn customer loyalty. Ubiquitous online commerce has enabled consumers to access the world’s products and services一whatever the quality, price, or location. Basically, switching between brands costs nothing.

If today’s brands are to be successful in this environment they must engage in meaningful ways with their customers. Through the marketing, sales, and post-purchase cycles, businesses must continuously add value to the customer experience. 

Should I Focus on New Business or Retaining Existing Clients?

That’s not a question for most sales-focused organizations–and not for the reasons you might think. Sure, we all know that it can cost up to five times more to acquire new business than to retain it. But no business ever went to market promising to acquire a couple of lifelong customers and then shut up shop.

The truth is that you have to do both–often at the same time. If you’ve ever been in a sales role, particularly at a smaller organization, you’ll know all about the pain of trying to balance your communication and outreach to existing clients while simultaneously following up on inbound leads (and probably trying to figure out some low-effort, high-touch outbound outreach into the bargain).

The good news is that SMS can help you to streamline your processes, have more effective conversations, and close more business. You already know that your current and future customers are using it: according to Pew research, some 83% of US adults owns a cellphone, with 73% of those using it to send and receive text messages.

Is it Possible to Automate Texting for Your Business?

Is it Possible to Automate Texting for Your Business?

The short answer is, yes!

Actually, the long answer is yes, too: automating texting for you business is not only possible, but something that can help you drive better sales results, speed up customer communications, and improve satisfaction.

Selling is a complex business. A customer’s brand loyalty is often driven by the quality of the so-called “customer experience”一a broad term encompassing the buyer’s journey from its beginning investigative stages through to post-purchase and follow-up. Throughout, business workflows are complicated, often with multiple touchpoints, and lots and lots of tasks.

SMS for Sales Outreach: The Key to Speeding Up Your Sales Cycle

SMS for Sales Outreach: The Key to Speeding Up Your Sales Cycle

Time is money. A long and complex sales cycle with multiple touchpoints that includes getting to know a lead, providing useful product information, scheduling phone calls, running demos, and answering questions can easily get stalled.

And forget eliminating a step or two, right? Selling your product or service may require all of these stages, activities, people, and more. In short, it takes a motivated team and a robust toolbox to keep things moving一and keep that ROI in positive territory.

Here’s something that will help一a lot. In fact, we think of it as the key to speeding up your sales cycle. Using SMS for sales outreach can accelerate your process in several key ways:

  • SMS is versatile enough to use throughout your sales cycle and is delivered rapidly.
  • SMS’ opt-in requirement ensures that recipients want to hear from your brand, which can result in better quality leads.
  • SMS helps streamline workflows.
  • SMS integrates with your CRM which makes segmentation and personalization easy and quick to implement.

Check it out.