A2P 10 DLC is upon us, and that’s good news
Follow me here. Nearly 49 million consumers opted-in to receive texts from brands as of late 2020. 82% of those consumers opened every single message they received.
Text messages have a 209% higher response rate than email, phone, or Facebook, with 90% of messages being read in just three minutes. Clearly, SMS marketing is an obvious win for any brand wanting to connect with its customers.
But within this massive market, customers need safety and protection from unscrupulous marketers or scammers.
That’s where A2P 10 DLC comes in — one of the biggest changes in the industry’s history in the last decade.
In this guide, I’ll tell you everything you need to know about this update, what it means for you, and what to do about it.