a2p 10dlc Posts

SMS Compliance for Marketing and Sales: What You Need to Know

SMS Compliance for Marketing and Sales: What You Need to Know

If you’re thinking about using SMS for marketing and/or sales communication to consumers, it’s important to know the ins and outs of SMS compliance for businesses. While this doesn’t constitute legal advice, the intent of this post is to help you understand some of the rules and regulations governing texting for business, and to answer some common questions around the issue.

A2P 10DLC – Everything You Need to Know!

A2P 10 DLC is upon us, and that’s good news

Follow me here. Nearly 49 million consumers opted-in to receive texts from brands as of late 2020. 82% of those consumers opened every single message they received. 

Text messages have a 209% higher response rate than email, phone, or Facebook, with 90% of messages being read in just three minutes. Clearly, SMS marketing is an obvious win for any brand wanting to connect with its customers.

But within this massive market, customers need safety and protection from unscrupulous marketers or scammers.

That’s where A2P 10 DLC comes in — one of the biggest changes in the industry’s history in the last decade.

In this guide, I’ll tell you everything you need to know about this update, what it means for you, and what to do about it.

Long Code Messaging Rules: A2P 10 DLC Regulations Explained

Long Code Messaging Rules: A2P 10 DLC Regulations Explained

Confused about all the long code messaging rules?

You’re not alone.

Even many of the industry leaders — let alone the carriers themselves — are still ironing out details regarding A2P 10 DLC regulations, requirements, registration, and compliance penalties.

Here’s what we know so far, and what you should know as well about the A2P 10 DLC regulations and the current state of long code messaging rules.

10-Digit Long Code — What You Need to Know

10-Digit Long Code — What You Need to Know

10-digit long code, otherwise known as 10 DLC, is a North American system for sending application-to-person (A2P) business messages using a standard 10-digit phone number. 

It sounds a bit technical, I know. But don’t worry. 

In this post, I’ll break it down step-by-step so you’ll know everything you need you need to know about the 10-digit long code.

A2P 10 DLC – The Ultimate Guide

A2P 10 DLC – The Ultimate Guide

A2P 10 DLC is upon us, and that’s good news

Follow me here. Nearly 49 million consumers opted-in to receive texts from brands as of late 2020. 82% of those consumers opened every single message they received. 

Text messages have a 209% higher response rate than email, phone, or Facebook, with 90% of messages being read in just three minutes. Clearly, SMS marketing is an obvious win for any brand wanting to connect with their customers.

But within this massive market, customers need safety and protection from unscrupulous marketers or scammers.

That’s where A2P 10 DLC comes in — one of the biggest changes in the industry’s history in the last decade.

In this guide, I’ll tell you everything you need to know about this update, what it means for you, and what to do about it.