text message marketing Posts

Is it Possible to Automate Texting for Your Business?

Is it Possible to Automate Texting for Your Business?

The short answer is, yes!

Actually, the long answer is yes, too: automating texting for you business is not only possible, but something that can help you drive better sales results, speed up customer communications, and improve satisfaction.

Selling is a complex business. A customer’s brand loyalty is often driven by the quality of the so-called “customer experience”一a broad term encompassing the buyer’s journey from its beginning investigative stages through to post-purchase and follow-up. Throughout, business workflows are complicated, often with multiple touchpoints, and lots and lots of tasks.

SMS for Sales Outreach: The Key to Speeding Up Your Sales Cycle

SMS for Sales Outreach: The Key to Speeding Up Your Sales Cycle

Time is money. A long and complex sales cycle with multiple touchpoints that includes getting to know a lead, providing useful product information, scheduling phone calls, running demos, and answering questions can easily get stalled.

And forget eliminating a step or two, right? Selling your product or service may require all of these stages, activities, people, and more. In short, it takes a motivated team and a robust toolbox to keep things moving一and keep that ROI in positive territory.

Here’s something that will help一a lot. In fact, we think of it as the key to speeding up your sales cycle. Using SMS for sales outreach can accelerate your process in several key ways:

  • SMS is versatile enough to use throughout your sales cycle and is delivered rapidly.
  • SMS’ opt-in requirement ensures that recipients want to hear from your brand, which can result in better quality leads.
  • SMS helps streamline workflows.
  • SMS integrates with your CRM which makes segmentation and personalization easy and quick to implement.

Check it out.

Why “Customers Don’t Want SMS Marketing” Needs a Rethink

Why “Customers Don’t Want SMS Marketing” Needs a Rethink

When it comes to reaching consumers, marketers have a smorgasbord of channels to choose from. There are traditional options such as print, radio, TV trade shows, and direct mail, and newer options such as websites, blogs, search, social media, messaging apps, and email一you can even reach consumers in their on-the-road-navigation software. 

Why, then, would consumers be interested in yet another marketing channel?

Enter SMS (or “smart message services” AKA texting).

SMS has been around for nearly 30 years, and as such is one of the older communication technologies going. It’s stuck around, in part, because it’s immediate, useful, and inexpensive to deploy. It’s a direct way of communicating without too much disruption. Traditionally people have thought of SMS as a channel reserved for important or close communications between friends, colleagues, and family.

The Benefits of SMS for Small Business

The Benefits of SMS for Small Business

In a world of nearly frictionless market access, consumers can change buying preferences with a click of the mouse or a swipe up the screen. Standing out in a crowded landscape of product offerings is hard enough for larger companies, but for small businesses with fewer resources, it’s extra tough.

For a company just starting out or any small business, achieving the right marketing mix with the optimal combination of effectiveness, cost, usability, and scale can mean the difference between thriving and closing up shop. And that’s where SMS comes in.  

Using SMS, or “Short Message Service” (AKA, texting) to send marketing messages provides small businesses a raft load of benefits that not only can enhance their overall marketing efforts but does so in a cost-effective manner that would make any marketing manager smile. Take a look.

SMS Marketing: Definition, Examples, and Strategies

SMS Marketing: Definition, Examples, and Strategies

Did you know the average consumer spends four hours a day on their phone?

It’s insane, and perhaps a little alarming, but true. 

Nearly half (46%) of people even admit to checking their phone before they get out of bed in the morning. 

Me? Guilty as charged. 

So what better medium to use for reaching consumers than their phone?

And hands down one of the best ways for businesses to communicate is through SMS marketing.

85% of consumers prefer to receive texts from brands rather than a phone call or email, and they’re 134% more likely to respond to a text than an email. 

And here’s the kicker. SMS marketing is still fairly uncompetitive, with only 39% of marketers currently using it. 

It truly is your oyster as long as you know how to use it correctly and follow some key strategies that have been proven to get mega results. 

That’s what I’m going to tackle at length in this post.